AdXApproval.org

AdX access through an MCM partnership

Moving beyond AdSense? Unlock Google Ad Exchange for your site

If you're using AdSense today, the path to AdX starts with an Ad Manager account. Apply, let our team check that account, and if eligible, receive an invitation from our MCM partner network. We help with onboarding; access is subject to Google's policies.

Get AdX access See the requirements

01

What AdX access means beyond AdSense

AdSense may be how you first monetized your site. Google Ad Exchange brings additional programmatic demand, with buyers competing in real time for eligible impressions. Depending on your ad setup, it can sit alongside AdSense or serve inventory differently.

AdX demand is reached through the MCM partnership, not by simply submitting a form. Your account and inventory must meet the relevant requirements before our MCM partner network can invite you.

02

From AdSense to AdX

What changes

You use an Ad Manager network to manage inventory, accept an MCM invitation if eligible, and connect that inventory to AdX demand through the partner relationship.

What stays yours

Your site, content and Google account remain yours. Opening Ad Manager does not automatically close your AdSense account or move its existing balance.

What you do

Create an Ad Manager network if you only use AdSense, apply with its network code, add our reviewer in Ad Manager, then review any MCM invitation you receive.

Compare AdSense and Ad Manager

03

How it works

  1. Step 1

    Apply for access

    Already on AdSense? Set up an Ad Manager network first, then send us its sign-in email and network code.

  2. Step 2

    Add our team in Ad Manager

    Invite the reviewer email shown after you apply. Our team checks the account, sites and inventory; you can remove access at any time.

  3. Step 3

    Accept your MCM invitation

    If your account checks out, eligible publishers receive an invitation from our MCM partner network. Accept it in Ad Manager to connect to AdX demand, subject to Google's policies.

You never share a password. The reviewer is a user you add — and can remove — inside your own Ad Manager account.

04

Who qualifies

AdX approval depends on your account, sites and inventory meeting the requirements of Google and the MCM partner network.

  1. 01

    An Ad Manager account you control

    If you only use AdSense today, create your Ad Manager network before applying so there is an account to check.

  2. 02

    Good policy standing

    Your sites and account have no unresolved policy issues that would block participation.

  3. 03

    Genuine traffic

    Your visitors come from sources you can explain, without invalid activity or misleading ad placements.

  4. 04

    Clear inventory declarations

    Your ads.txt, sellers.json where applicable, domains and ad setup reflect the inventory you actually offer.

See the full requirements

—

Latest guides

TroubleshootingAd Manager Account Suspended: What Happens and What to DoHow Ad Manager suspension works for invalid activity or policy: the 30-day pause, the follow-up review, deductions, and how to investigate the cause.October 1, 2026 · 8 min readTroubleshootingLow AdSense RPM: Causes to Check Before Switching PlatformsBefore blaming AdSense, rule out the usual causes of a low or falling RPM: traffic mix, consent, viewability, layout, invalid traffic and seasonality.September 16, 2026 · 8 min readTroubleshootingMCM Invitation Not Received, Expired or Stuck: What to CheckDidn't get the MCM invitation, can't accept it, or it expired? The checks to run: network code, account role, the 90-day expiry, and existing parents.August 28, 2026 · 8 min read
Browse all guides

05

Common questions

Ready to request AdX access?

Coming from AdSense? Set up Ad Manager first, then apply with your network code. Eligible publishers can receive an MCM invitation after the account check, subject to Google's policies.

Get AdX access

Applying is free. No password required.